Paul Rand Essay Example for Free

Paul Rand Essay Paul Rand (born Peretz Rosenbaum, August 15, 1914 – November 26, 1996) was a well-known American graphic designer, best known for his corporate logo designs. He designed many posters and corporate identities, including the logos for IBM, UPS, ABC and Westinghouse. Paul Rand portrayed abstract ideas with clarity that resonated with viewers. In his work, Rand recast modern art as something innocuous for the average patron, and no longer a radical political manifesto. This adoption of modernist ideas to mainstream communication shifted the work from rebellious to insightful. One of his strengths was his ability as a salesman to explain the needs his identities would address for the corporation. Rand used the avant garde movements as inspiration for his own style. He came to appreciate a relationship between geometric form and color through the works of artists like Wassily Kandinsky, Adolphe Mouron Cassandre and Moholy Nagy as well as an understanding of line through the works of artists such as Paul Klee. Rand developed elements from these artists and fused them with the American Modernist Movement that grew out of the 1930’s. Modernism was a movement that continued to change and grow as the twentieth century progressed. During Rand’s time, modernist art expression started to merge with American pop culture. Other designers of the time, such as Lester Beall, Saul Bass and Bradbury Thompson embraced this exposure of design to the mainstream through advertising, logo design, poster design, book jackets, packaging, etc. Most of these artist’s works from the time incorporate bold color, basic geometric form, playful typography and an obvious experimentation with formal decision-making. These elements are repeated in Paul Rand’s work but in a style that is indicatively his own.

Dystopia in Aldous Huxleys Brave New World :: Brave New World

Dystopia in Aldous Huxley's Brave New World It's hard to imagine yet somehow so extremely close to us is the possibility of a world of ideal perfection where there is no room or acceptance of individuality. Yet, as we strive towards the growth of technology and improvement of our daily living we come closer to closing the gap between the freedom of emotions, self understanding, and of speech and the devastation of a dystopia. A utopia, or perfect world, gone awry is displayed in Aldous Huxley's provocative novel Brave New World. Dystopia is drawn on "political and emotional events, anchoring its vision of a nightmarish future in contemporary fears of totalitarian ideology and uncontrolled advances in technology and science" (Baker 22). It is the situation that costs a piece of an unhealthy environment for human beings, is the theme of the novel. The dystopian setting is brought about by technology and by higher authorities. As technology increases, the use for human beings in the work force decreases leaving an overwhelming amount of depression among humans. Therefore, a way to continue the production of technological findings is by bringing up humans from day one to accept their unhappiness as normal. By "breeding" human beings to accept the fact that they are born to do a specific group. Higher authorities know the illimination of humans' emotions is useful to stabilize what they think to be a utopian society. Huxley portrays a "perfect dystopia" where scientists "breed people to order" in a specific class (Baker 2). The purpose of this paper is to shows that Aldous Huxley clearly introduces a river of cases and incidences, which adds to the dystopia in his science fiction novel Brave New World. Aldous Huxley was born on July 26, 1894 in England into a family of novelists and scientists. Leonard Huxley, Aldous's father, was an essayist and an editor who also was a respected, leading biologist in the time of Darwinism. Both his brother and half-brother worked in the science field. Huxley received an extensive training in both medicine and in the arts and sciences. Huxley was described by V.S. Pritchett as "that rare being-the prodigy, the educable young man, the peremial asker of unusual questions" (Introduction to Aldous Huxley 1). Huxley wrote a series of novels and essays as his career progressed. Two of his best known novels are Brave New World and Island. These two novels depict a world of dystopia. In Brave New World it's author "shifts his mildly satiric observations of a limited group of people to a broader and more ironic satire of a utopian society" (Introduction to Aldous Huxley

School’s Registration System Thesis

Until now, several schools were note introduce in computer technologies and its efferent systems that's why the proponents decided to develop their school registration system that will help them to organize a student's information instantly. Amazing Grace Academy-Tagging Inc. Was the chosen beneficiary of the proponents. It was founded on 2005 by Pastor Monies Battle and run by his wife Principal Arlene Bat Ill The Christian school was built by pastors of different churches because of their passion about teaching children of Christian gospels and also beyond it.So they decided to build a school that will help one's child intelligence and knowledge about Christian gospels. Then, they created a Christian school named Jesus the Lord and Savior – Foundational Learning Center. As time pass by, it was developed and renamed as Amazing Grace Academy-Tagging Inc. Currently, this school was continually accepting and molding young generation through academic excellence and moral values. Background of the Study The proponents discovered several difficulties about their existing system.It is experiencing different complications through organizing, managing and sorting data by doing it manually. It also consumes a lot of time and effort to reach specific student's information in order for them to edit and add information. Faculty teachers spend a lot of time by writing every students information to their record book as their verification that the students were officially enrolled in Amazing Grace Academy – Tagging Inc. Fortunately, by the concern of the proponents, a new and improved system will be created. This will help them to manage several students' information easily and in a quickest way.It will also lessen the time and effort to document all of the student's information to be their record as their official dents. Admit can easily find, edit and add student's information by searching the student's number, name, section or students school level, and other information of the student using computers owned by the school. Admit can also determine if the student, were transferred from other school, their medical records and school records. Furthermore, the admit can verify an official student by having a registration form in each student.Conceptual Framework Theoretical Framework The act Of recording data or information Of a certain person is called registration. Registering is very useful in recording information for us to know the fact about the person. Usually something is registered to claim more rights, or to protect ownership, or because the law says it must be registered to be used legally. It was use in Births, Deaths and marriages to prove the date and the event happened, in Motor vehicles to prove who owns the vehicle and to identify them and in Books to show the date when copyright protection starts.It was also created to fight crimes. To turn back to 1760 is to realize just how much the world has changed since Load's Register was founded. At that time the sailing ship was the only reliable and speedy form of transport and the steam engine's full potential was only just being developed. Industrialization of the western world had not yet accelerated to encourage the wide-spread exploitation of natural resources such as oil and gas, and the nuclear and jet ages were not even envisaged.The Society for the Registry of Shipping was set up in 1760 by customers of Edward Load's Coffee House in Lombard Street, London. The aim was to give merchants and underwriters recorded information on the quality of their vessels. The Register Book listed vessels rated, or classed, after the condition Of their hulls and equipment had been surveyed. The subscriptions generated by the Register Book paid for the surveyors to carry out the work. This was the true beginning of classification and the Society was the world's first classification society.With its base in one of the world's leading manufacturing nations, the expertise and reputation of Load's Register became attractive to many organizations overseas eager to have assurance on the quality of goods being produced in and shipped from the UK. The First World War brought further opportunities to demonstrate the effectiveness of inspection as means to provide an assurance of quality, from shell steel made for the French, to copper pipes and other products made for shipping in the USA.By 1934 surveyors were inspecting ten million cubic feet of cold storage, not just in the UK but in places such as Antwerp and Basal, Leopoldville and Mated in the Congo, and Singapore. During the Second World War the demands of war accelerated the pace Of change in shipping and industry and Load's Register helped validate many of the innovations. Reconstruction work following the war allowed Load's Register to gradually revive its activities overseas. The mid-shoos saw a long boom in shipping with many new challenges as shipping and shipbuilding influence shifted towards the east.Load's Register saw remarkable growth of its non-marine operations. In the decades following 1960, Load's Register facilitated change as the shipping boom contain due. Ships became ever larger and centralization changed the world by revolutionize the flow of goods. The oil crisis of the early sass led to a deep depression in shipping, but Load's Register rode the tort through its involvement with the expanding energy industry and offshore business, led by the pioneering development for extraction of oil and gas under the North Sea.There followed another difficult period as shipping scarcely grew in terms of tonnage until 1990. At the same time the offshore industry suffered from a collapse in oil prices. Nevertheless, Load's Register strengthened its position in Asia, diversified its offshore operations around the world and consolidated its position as the leading classification society for passenger ships and liquefied natural gas (LONG) carriers. One of the most striking developments was the success of Load's Register Quality Assurance (LIRA), a management systems business established in 1985.A consultancy-based rail business was first considered in the early 1 sass and Load's Register Rail was formed in 1996. Real growth began only a decade later as governments around the world invested massive sums in major rail projects from the Netherlands to Dublin and Taiwan. In the past decade, Load's Register has undergone a cultural transformation to ensure greater financial and commercial awareness. The organization mutinous to grow and serve client needs, remaining competitive in a rapidly changing world.On 2 July 201 2, Load's Register converted its status from an industrial and provident society to a company limited by shares, called Load's Register Group Limited. The shares in Load's Register Group Limited are owned by a new parent, Load's Register Foundation, a registered charity. Scope and Limitations The proponents are in the process of creating Am azing Grace Academy – Tagging Inc. Registration System which allows the user to add, edit, save and record the student's information. It holds a large amount of different dent's information. This stores different information for a long period of time.The user can instantly look for the student's information by using the search engine. Lastly, it is able to print the summary report Of the information of different students. Restrictions were discovered by the proponents while creating their School's Registration System. They discovered that the administrator of the school is merely capable of accessing the School's Registration System and design for the students and staff of Amazing Grace Academy – Tagging Inc. The user is capable of accessing the system by using the application given by the represents.If the user misspelled his/her password while typing, he/she is able to attempt three (3) times to access the School's Registration System. While the user is accessing the system, he/she is allowed to register students from nursery level to grade 6 levels. Finally, the Registration System is merely capable of accessing for Windows 7 and Windows 8. Statement of the Problem Based on the proponents, the general problems Of the study are the following. 1 . What are the software and hardware requirements for the School's Registration System? 2. How many information of the students will be stored n the proponent's system? . How does the proponent's system will improve the work of the user? 4. How does the developed system can maintain every records of the student? 5. What are the advantages and disadvantages? Significance of the Study This study will be significant to the main users of the Amazing Grace Academy – Tagging Inc. It will help them to process a large amount of students information in a faster and accurate way. At the same time, a bunch Of students can accommodate conveniently. Personnel who are assigned to register different information of the students can also aim the convenience aired by the proponent's system.Despite the fact that it can bring convenience to the users; it minimizes the time and effort of the users to register a lot of essential information. This study can also provide ideas to the researchers regarding with proponent's study in understandable way. This will serves as a fresh ground for the researchers who study will be related in the field of Computer Science. Furthermore, it helps the ability of the proponents on how to build a comprehensible computerized system. This will provide them as a challenge to do a better system.

Analysis of a Bose Advertisement Essay - 945 Words

There is an interesting print advertisement found in an issue of Time magazine. It was an advertisement of noise cancelling headphones by Bose. Bose is known to make high quality products for music such as headphones and speakers. In the ad there is a man in a boat wearing Bose headphones who is rowing a boat and is about to go over a waterfall. The waterfall he happens to be going over is Niagra Falls, which is notorious for being very loud. Niagra Falls is a really well known tourist attraction and is probably the most commonly known waterfall in the world. It is a clever way of showing how the headphones cancel out all outside noise. Also in the top right corner there is text that says â€Å"Bose Noise Headphones† and an even smaller caption†¦show more content†¦A way this relates to the advertisement is by the waterfall. The waterfall can symbolize all of a person’s worries drifting away down the waterfall. Another way one may see a waterfall is as a beauti ful, serene, and peaceful place or landmark. The ad may mean that by wearing the Bose noise cancelling headphones, all your other problems in life will fade away, and you will be at peace with yourself. It is stating that by using Bose headphones you can find that time to yourself that everybody needs and since the headphones are noise cancelling, nothing can stop you from going there. Obviously headphones will not solve your problems but I think Bose did a good job of connecting with their target audience by using the waterfall in their ad. Another element I found interesting in this ad was the way colors were used to set a relaxed ambience. Different colors are used all of the time in advertising for many different reasons. A common reason is that by using certain colors, the advertiser can project a feeling. It is proven that different colors invoke different moods and feelings so by using certain ones in advertising, it can be a way of getting your target audience to feel a cert ain way about your product. Most of the colors used are different shades of blue. There is also some white and gray mixed in and it almost seems like there is some sort of filter on it to make it dimmer and have moreShow MoreRelatedKey Factors That Influence The Success Of A Business1895 Words   |  8 Pagesworking with companies to increase revenue and create successful market campaigns. c) Case study to show how influence was used to determine final outcome. d) Analysis of an online store to illustrate influence on consumers. Journal articles, blog posts and company website were referred to carry out this analysis. 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